Brand marketing and event design
Designeroo is all about brand design that makes sense for both your business and the consumer.
Brand marketing and event design
Designeroo is all about brand design that makes sense for both your business and the consumer.

Next, Now - Sitecore Symposium 2025

Symposium returned in 2025 as a hybrid event, requiring careful planning for an attendee portal, a mobile app, and a game. These elements help both in-person and virtual attendees stay connected and engaged with the event’s latest updates and sponsor promotions.  

As lead designer for all three deliverables, I ensured the team understood what was possible on CVENT, managed content that flowed onto the platform, and designed the engaging SYM Quest game.

Client
Sitecore

Skills
Visual Design
 UX/UI Design
Mobile App Design
Game Design

Scope
Event Branding
Mobile App
Mobile Game
Promotional Graphics

Attendee Portal & Mobile App

CVENT’s Attendee Portal doubles as the mobile app, making content management a breeze. The attendee portal prioritized in-person attendees and prepared them for an enjoyable Symposium experience by highlighting keynote sessions, promoting ancillary events, and thanking top sponsors.

Scheduling time with experts

Part of the Sitecore Symposium is the opportunity to speak with Sitecore product experts. Attendees seeking advocacy, learning, or expertise could book time in Sitecore’s Guru Garden using the scheduling tool on the Attendee Portal. Proactive attendees could book in advance, and those who swung by the Guru Garden during the event could book on-site using the same tool.

SYM Quest

Designing SYM Quest involved structuring the game around Sitecore’s event activations and content, while leveraging CVENT’s gamification tool. I created three challenges: Pavilion Passport, Explore and score, and Next is Now.

Pavilion Passport and Explore and score were both exclusive to in-person attendees. Using CVENT’s QR code game feature, the event encourage attendees to visit sponsor booths and visit theater sessions in the Solutions Pavilion.
Next is Now, playable by all attendees, had attendees earn points by building their agenda, exploring sponsor digital booths, and networking with other attendees.

What resulted was a game that included both in-person and online only attendees that kept them engaged with Symposium content. 
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